Of Inspiration and Life
BRAND = EXPERIENCE
Every part of the brand identity is matched closely to create an inviting and relaxing feel from the moment you book your appointment to the session itself.
0 TO 100
Starting from scratch, we worked closely with the owner of the studio to portrait her values and to establish a premium brand.
TIME FOR YOU
NELUM stands for stillness, finding/enjoying yourself and happiness. You can feel that from the first touchpoint with the brand.
A NEW WAY OF YOGA
Yoga frees your mind and your body, that’s the beauty of its practice. Especially nowadays where the life is hectic like never before and there seems to be hurdles all along the way, it’s good to take a moment and focus on yourself. NELUM YOGA stands for the symbiosis
of modernity and tradition, where modern music meets flowing movements. It’s truly for everybody. No matter if you are a beginner, women or man, active or not, there is a course for everyone.
“An inviting & warm atmosphere and a stylish & modern room makes for a special place to evoke the inner peace.” (nelum-yoga.de) We matched the colours of photos and video grading according to the guidelines of the Corporate Identity which was inspired by the newly created interior design.
The cut and movements in the video are soft and together with the calming music it perfectly represents for what NELUM stands for. All aspects of the Corporate Identity like content, design, web, etc are aligned to a recurrent theme.
Comfy and Warm
The focus of the webpage was on combining a seamless and easy user experience for all customer groups and the transportation of the values and feel of NELUM. All aspects of the page integrate nicely in the Corporate Identity. With iterative processes we started working on the user experience (UX) and user interface (UI).
Another important part is the automatic booking system, which had to be integrated into the design of the page and most importantly is easy to use for both the customer and the team. Especially as customer groups vary a lot when it comes to age and demographics, the system has to be as easy to use as possible. Furthermore, we implemented all necessary tracking tools in order to run highly effective social media campaigns and grow the brand.
What We Do